KSR Group

Athens, 23/12/2025 – BSA Motorcycles, arguably the most iconic brand in the history of two-wheel mobility, officially makes its debut in the Greek market through KSR Hellas S.A., opening a new chapter in the journey of the legendary British manufacturer. Full model availability is scheduled from February 2026.

The return of BSA Motorcycles is supported by the Mahindra industrial group and its subsidiary Classic Legends, combining authentic British heritage with modern technology and the demands of today’s market.

Three Models for the New Era of BSA

With its reintroduction, BSA presents three new motorcycles that embody the spirit and aesthetics of traditional British motorcycling, seamlessly combined with contemporary technology and technical specifications.

Bantam 350

The new Bantam 350 delivers an enjoyable and effortless riding experience, appealing to riders who appreciate simplicity and the classic spirit of motorcycling.

It features a 334cc liquid-cooled engine, offering the highest power output in its class and full compliance with the latest EU5+ emissions standards.

From a design perspective, it draws inspiration from the past, highlighted by a classic round headlamp and a teardrop-shaped fuel tank.

In the Greek market, the recommended retail price of the Bantam 350 is €4,190 and it will be available in the following color options: Avalon Grey, Oxford Blue, Firecracker Red, Barrel Black, Victor Yellow

Scrambler 650

The new BSA Scrambler 650 combines classic heritage with modern design, promising an unmatched riding experience powered by a 652cc liquid-cooled engine.

The past meets the future through equipment such as a round LCD instrument panel, BREMBO braking system, and Pirelli Scorpion Rally STR tires.

This timeless scrambler model reignites the passion for two-wheel riding by blending classic legacy with contemporary aesthetics.

In the Greek market, the recommended retail price of the Scrambler 650 is €6,990 and it will be available in the following color options: Thunder Grey, Raven Black, Victor Yellow

Gold Star 650

An iconic model of its era, redefined to reclaim its former glory, the award-winning Gold Star 650 represents a worthy evolution of BSA’s most successful motorcycle.

Designed to revive memories of the past, the Gold Star 650 remains authentic and preserves the true essence of its predecessor.

In the Greek market, the recommended retail price of the Gold Star 650 starts from €6,990 and it will be available in the following versions and color options:

• Shadow Black – €6,990

• Insignia Red – €7,390

• Midnight Black – €7,390

• Legacy Edition – €7,490